This organization was born out of our family’s desire to make the world a better place through simple yet consequential decisions that arise in daily life. We believe in the power of everyday choices to spark change for the present and the future.
While we’re always dreaming up new projects to meet societal and environmental needs, our current focus is on kelp and diapers. (Ask Wendy how she plans to combine her two projects!) You may wonder what these have in common; the answer is that each one is a catalyst for change that helps us be kinder to ourselves, each other, and the earth.
We encourage you to visit each project page to learn more. If you share our enthusiasm or are curious about getting involved, please visit our Contact Us page.